aid – concept: buy one get some / 5 January 2008 / 0 comments
Condoms are pretty neat. They are simple, cheap, accepted and readily available. Straight economics. But this is not the situation everywhere. Worldwide 4.1 million got infected with HIV last year, the majority in developing countries. Most people have a hard time understanding what lies behind the hard statistics and even harder identifying with the victims. Yet, at heart of this decease lies something very human. Love. This concept help the problem through everyday consumption. It is a strange thought, for what would you say about buying a ten-pack of condoms and find half already popped out, being used by other people?