the Middle of Everywhere, early trailer / 2 June 2008 / 105 comments
aid 1 / 18 April 2008 / 0 comments
at base of [the concept of] aid is the intention of helping someone else than yourself, though much done in the name of aid disregards that definition. well, it is very difficult to be sure of someone else’s wishes. especially when that is the reason for not trying in the first place. ah, the beauty of that catch!
still, when the situation is so, that aid would clearly better someone else’s situation, why, if there’s even an expressed wish for aid, then aid should be simple, straightforward and plentyful.
so why the hell isn’t it?
1 humans. people are people and will be, people. first come yourself and your needs, then people you love, then nothing, then people like yourself and their needs
2 society. in a market economy, those needs are neverending. major crime, poverty, social injustices, those things don’t bother a consumer. also, societies on opposide sides of aid are fundamentally different
3 humanity. people get the society they deserve. aid in itself feels like a neverending story. the need of the receiver always being greater than the giver’s tendancy to give
4 aid setups. public aid (tax money thru governmental aid agencies), private aid (by individuals or corporations).
common and major aid typically treat the first 3 points as problems, instead of opportunites, which automatically makes also #4 a problem
an award winning advert. but not an especially captivating idea at base
aid – concept: buy one get some / 5 January 2008 / 0 comments
Condoms are pretty neat. They are simple, cheap, accepted and readily available. Straight economics. But this is not the situation everywhere. Worldwide 4.1 million got infected with HIV last year, the majority in developing countries. Most people have a hard time understanding what lies behind the hard statistics and even harder identifying with the victims. Yet, at heart of this decease lies something very human. Love. This concept help the problem through everyday consumption. It is a strange thought, for what would you say about buying a ten-pack of condoms and find half already popped out, being used by other people?
aid – concept: behind the jeans / 1 January 2008 / 0 comments
The longer you wear a pair of Jeans the more beautiful they get. Perhaps you are the owner of a pair of old, frayed denims with a long and loving history, a caption of your very life. A close friend. And yet, what most people wear everyday is likely to be a new set.
Concept outline Jeans with that worn down look have never been as big as now. Every brand with dignity carry collections worn and stained artificially by machines, because few people who love jeans or want to look latest fashion have the time to wear them in. They are willing to pay well to stand out from the crowd and so ‘creative destruction’ is big business. The next trend in jeans could very well be denims worn in by other people before you buy them. Not only are these people strangers, they are foreigners and they live in a poor community. It is perfectly natural when you think about it. If we are to refine jeans the natural way this might as well take place in a developing economy where the reward makes a valuable contribution, like in sub-saharan Africa. What really matters is that they are people in traditional jobs who knows how to wear jeans and need the reward. A number of new jeans are distributed and put to daily use in the vineyard, goldmine, while fishing, etc. The wearer not only gets a new garment but handsome pay for returning it well used too. The buyer in a western fashion centra gets a pair of jeans with a colourful history (of course they are washed before arriving in the shop, leaving them in their prime). Perhaps your best fit will be bleached from everyday exposure to sun and salt, or have stains from grape juice, a hole in the pocket, some gold dust left in the fibers? The wearer will never be short of a talk subject, but has on a deeper level also supported a developing economy and brought people of different worlds together.